Aspects Dental Website
Aspects Dental and Referral was founded in Milton Keynes in 2005 and are based in Milton Keynes in the UK providing premium private dental care.. Their practice is modern yet family-friendly and caters for all routine dental issues.
Aspects were under new management and had an existing website which was made with an online website builder and looked very generic and outdated. The new website had to reflect the vision of the new management for the brand and had to be warm and welcoming while showcasing their services.
Most people are dread going to the dentist and so we had to create a positive and warm mood on the website so that prospective patients felt comfortable making appointments.
In addition to a great looking website that was mobile ready, Aspects also wanted to highlight their online booking system and collect testimonials from their patients to display on the website.
Even though it is a clinical industry, we decided that a clinical and sterile design would not work. We created a design with warm colours that complemented the Aspects brand. We used the brand colours throughout the site with an emphasis on soft typography to create a welcoming and positive atmosphere that was almost spa-like.
We have integrated a video slider on the home page and a custom gallery capable to displaying videos and images in full screen. We highlighted the online booking system using strategically placed Call To Action elements and this has resulted in more patients making bookings online thereby reducing the admin overhead.
Aspects also had a lot of happy patients, but they were not capturing the great things their patients were saying about their experience. We created a tablet specific capture form for them to capture testimonials from patients as they made their payments at the reception desk. The testimonials are now displayed on the website in real time leading to increasing patient confidence.