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EL Science TPD Brochure

digital flipbook and printed brochure
Client: EL-Science
Services: Graphic Design

The Challenge

EL Science are based in the UK and provide analysis and manufacturing services for eLiquids.

In May 2016, the new Tobacco Products Directive (TPD) law came into effect, with huge implications for the eCigarette industry. EL-Science are at the forefront of scientific analysis and flavour development for eLiquids and are perfectly positioned to help manufacturers become fully TPD compliant. EL-Science wanted a brochure that built awareness of what the TPD was, who it affects, how it affects them, and how EL-Science could help.

Our Solution

The brochure had to be eye-catching but with clinical undertones and the information had to be brought across in layman’s terms. It had to be presented in bite-size chunks so that it was easy to understand for manufacturers who do not have a scientific background.

The imagery used had to be relevant and there are not many stock images available for the eCigarette industry yet so we would have to go down the route of taking the photos ourselves.

We designed a great looking brochure that was easy to understand for the layman and was also designed to bring across the scientific expertise of the EL Science team. We used hexagons as the main design element and the inspiration for this came from the shape of one of the common atomic structures in eLiquids.

The imagery used in the brochure had to be spot on and EL Science had some professional photos taken which our designer then edited and used in the brochure. This gave the brochure a really authentic feel to it and built up the trust and confidence levels in potential customers reading the brochure.

We produced the brochure in a print format as well as a web version (suitable for viewing on screens and with a smaller file size). We also produced a version for an online flipbook which can be viewed by clicking here.

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