MIMIT stands for ‘Manchester: Improving Medicine with Innovation and Technology’. MIMIT is a community of healthcare practitioners, academic researchers, industry experts and patients working in collaboration to find new solutions to healthcare problems.
We worked on this project with our partners Edit_ Brand Studio to design and develop the MIMIT website. MIMIT wanted to completely overhaul their website to make it more intuitive and to showcase the amazing work they were doing and the great strides being made. They wanted a brand new design for their website to match their updated branding and messaging. The website had to be easy to maintain and for the administrator to be able to add content on an ongoing basis.
This was a brand new design and the whole site was designed to allow users to find the information they were looking for in just a few clicks. We developed a custom theme and custom plugins to make it very easy for the admin to be able to add content.
The data and presentation layers were separated meaning that if they wanted to update the look and feel again in the future, all the content would not need to be laid out again in a new layout, we could simply update our code to display it differently and in many different parts of the site if needed.
The website features a grid design and highlights the key services, achievements and USPs. Micro-interactions are built in for a dynamic feel for users.