Phoenix manufacture and sell their own eLiquids alongside electronic cigarettes and accessories. At the time of writing, they have 34 locations across the UK. We started working with Phoenix when they had just started up and have been their technology partners through their amazing growth.
They were introducing a new point-of-sale system, Epos Now, in all their stores to improve stock control and enable better reporting. They wanted to be able to have a single stock holding for the website and for the store that processed the online orders.
A loyalty programme was also being introduced and they wanted their customers to be able to earn and redeem their points both online and in-store.
We worked on this project with our sister agency, Aydyay Digital, who designed, built and maintain the WordPress/WooCommerce website. We setup our Epos Now WooCommerce integration for them and their customers, inventory and orders are now synced with EposNow in real-time allowing for up to date listings on the website.
Whenever the inventory level for a product changes on Epos Now, it is pushed through to the website immediately. We also monitor the orders on WooCommerce and as soon as a WooCommerce order is received, we process the data and send it to Epos Now so all inventory levels can stay in sync and all sales data is available in Epos Now.
We developed a bespoke loyalty points integration feature for them which keeps the loyalty points in sync between WooCommerce and Epos Now. They have different earning and spending rules online and in-store and our integration is able to handle this seamlessly. This has been a big plus point for them as their customers are also able to see their points balance and statement online through the website.
The integration has been running smoothly for over 5 years now and works silently in the background giving them the peace of mind and confidence to scale their business.
As the business has grown, we have added more and more features to the web app and interfaced with external systems to provide a unified experience for their customers whether they shop online or in-store.