Tradeally Website & Logo
Tradeally is a company specialising in PSA (pressure sensitive adhesive) materials, headquartered in Thailand. The company is a leader in its field, managing to source for the latest printing and packaging machinery, innovative printing technologies, and solutions to increase companies’ efficiency and productivity for seamless business operations while simultaneously reducing costs.
While Tradeally had a good reputation, their online presence was very weak and did not do a good job of showcasing their products. This did not reflect their status as a leader in the PSA industry. The website was hard to navigate for most customers, and did not do a good job of converting visitors into customers. We were tasked with designing a brand new website for them including writing all the content and also designing a new logo for them.
Tradeally wanted a website that would be able to showcase all the products that they offer. The website needed to be interactive, and have a simple yet beautiful design that reflected the reputation and trustworthiness of the Tradeally brand. Customers needed to be able to easily navigate between the different sections of the website and to contact Tradeally with minimal friction.
The logo that we designed needed to reflect their continuous improvement ethos and also project a modern, high quality image that reflected the standing and reputation of the company.
The first step was to design a fresh, vibrant and modern logo for Tradeally. We developed a lot of concepts, but in the end we settled on a design with the infinity symbol with arrows at either end to show the continuous improvement policy of Tradeally.
We designed a fast and intuitive, fully responsive website that managed to showcase all Tradeally products in an easily accessible and navigable format that reflected Tradeally’s reputation. Elements from the new logo were used throughout the website to give a really strong branding across the whole site. Customers can now easily access the information they need, and contact Tradeally easily.