Vidyas are a UK based Indian food manufacturer.
Vidyas wanted to create a logo that was traditional and portrayed quality. The preferred colours were purple, yellow, blue, red. We had to limit it to one colour only to ensure it displayed well on the food packaging. We had full creative licence with the typography to make the brand name stand out.
We chose a deep shade of purple for the logo, with a patterned top and bottom to give it the traditional feel. We used strong typography on the name and also used an inverted V instead of the A to give it a unique character.
This logo is currently used on all their food packaging, look out for it in your local Indian grocery.