Connected website loyalty registration to Epos Now across a pub estate.
Moving registration away from the till
Hawthorn Leisure runs pubs across the UK and has an active loyalty programme. Registering customers at the till created unnecessary friction and queues.
The team wanted customers to receive a card, register online and have their validated details added to Epos Now without staff rekeying information.
A website-to-Epos Now registration service
Slynk developed a WordPress plugin that could place the loyalty registration form on the company website. It validates the submitted details, formats the loyalty-card number correctly and creates or updates the customer in Epos Now in real time.
Where a card number is invalid or already belongs to another customer, the service emails an administrator so the exception can be resolved without silently damaging customer data.
The outcome
Loyalty registration became simpler for customers and staff, while the business retained the checks needed to keep customer data dependable.