Morph

Morph · Use cases

Put routine changes on autopilot.

Explore practical ways to update products, customers, stock, menus and operational data with rules you can simulate before they go live.

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Six business areas30 practical ideasEvery rule can be simulated

Clean data without remindersTurn postponed maintenance into a dependable routine.

After the rule is checked, Morph applies the same careful logic on schedule.

Epos Now catalogueProducts · stock · suppliersLive

◇Products fetched4,892

▦Supplier match248

✓SimulationNot applied

Saved rule

✓Filter supplier records

✓Calculate new prices

✓Prepare simulation results

→

Proposed product updatesRecord-level resultsNot applied

RecordCurrentProposed

House blend 1kg£18.00£19.50

Decaf blend 1kg£19.00£20.50

Filter roast 500g£10.50£11.25

Reprice, tidy or maintain a catalogue with one controlled rule.Morph can use supplier, category, stock and related sales data to target exactly the right products.

Ideas for your business

Products & inventory

Maintain catalogue, price and stock data without one-by-one edits or risky imports.

Hide or show products automatically

Control till visibility by stock, time, category, brand or supplier.

Scheduled change

Reset stock levels daily

Set morning quantities for perishables, events or made-daily items.

Scheduled change

Calculate prices from cost

Add a margin, round the result or apply charm pricing consistently.

Bulk update

Fix negative stock levels

Find values below zero and reset them safely.

Maintenance

Set min/max stock from sales

Use recent quantity sold to maintain replenishment levels automatically.

Automation

Turn customer behaviour into consistent account maintenance.Use purchases, spend, signup dates or locations to set types, credit, loyalty or retention actions.

Ideas for your business

Customers & sales

Apply customer classifications, rewards and retention actions using purchase behaviour.

Tag customers from recent purchases

Set customer type using product, brand, category or spend.

Bulk update

Apply loyalty points for qualifying events

Reward birthdays, spend thresholds or selected purchases.

Scheduled change

Fix customer name formatting

Convert inconsistent casing into a standard format.

Cleanup

Set customer credit on a schedule

Support staff accounts, schools or controlled allowances.

Scheduled change

Redact or delete expired records

Review the simulation results before starting the separate live cleanup.

Compliance

Make the till follow the trading day automatically.Prepare breakfast, lunch, seasonal and promotional rules in advance instead of relying on service staff.

Ideas for your business

Menus & scheduling

Make product visibility and pricing follow the trading day automatically.

Schedule breakfast, lunch and dinner menus

Switch the till view without relying on staff during service.

Scheduled change

Run limited-time promotions

Apply and reverse price or visibility changes at chosen times.

Scheduled change

Schedule seasonal categories

Prepare holiday or event menus in advance.

Scheduled change

Apply and revert happy-hour pricing

Control the offer window without leaving discounted prices live.

Scheduled change

Reset perishable stock each morning

Start each service with the intended quantity.

Maintenance

Apply the same staff rule across locations without profile-by-profile edits.Roles, locations, rates, permissions and reference fields can follow one reviewed process.

Ideas for your business

Staff & administration

Apply consistent staff and business settings across stores.

Update staff locations in bulk

Move or assign staff using role and reference filters.

Bulk update

Standardise role permissions

Apply consistent access and refund limits across a team.

Bulk update

Change hourly rates together

Schedule a pay-rate change without editing profiles individually.

Bulk update

Build staff reference codes

Create consistent values from role, location or existing fields.

Bulk update

Tag performance groups

Use sales activity to apply a review or recognition tag.

Automation

Turn overdue cleanup into a deliberate, reviewable process.Use dates, statuses and related records to enforce a retention rule with clear evidence.

Ideas for your business

Data cleanup & compliance

Turn postponed maintenance into a controlled, repeatable process.

Clear old held transactions

Remove stale orders nightly to reduce clutter and till slowdown.

Cleanup

Standardise names and references

Apply consistent casing, prefixes or field formats.

Cleanup

Reset values when conditions are met

Correct stock, credit or price values when your chosen conditions are met.

Maintenance

Delete or redact customer data

Enforce a reviewed inactivity or expiry policy.

Compliance

Repair missing values from related fields

Copy or calculate a replacement, then review it in the simulation results.

Cleanup

Use connected information and calculations without maintaining a script.Compare fields, follow relationships and build dynamic values in one reusable automation.

Ideas for your business

Smarter automatic changes

Combine connected information, conditions and calculations without maintaining code.

Apply “only update if” conditions

Keep changes limited to the exact records that qualify.

Control

Use connected information in an update

Use supplier, brand, category or sales details to find the right records.

Automation

Combine calculation steps

Copy, add, multiply and format in one controlled change.

Automation

Run hourly, daily or weekly

Turn a successful one-off change into dependable maintenance.

Schedule

Inspect a simulation run first

Review each current and proposed value in the simulation results before deciding to go live.

Safety

Which repeated change should go first?

Start with the closest template, then adapt its filters, actions and schedule to fit your process.

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